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The Shelf Life
On TheAir![](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2F3owzcimanmiu%2Fs7aCxxQKs5dSLKMhcIWY1%2F1fe20b6a13501686a194f34ea4166087%2FFrame_48096365.png&w=3840&q=75)
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Listen in as Alex and the team bring your favorite CPG personalities to talk about retention, customer experience, and building a CPG brand.
Saturdays
IN YOURINBOX![](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2F3owzcimanmiu%2F30jg3WygRiLT7AC4tdA6Is%2F87baa7fea74fa9de812c13e219072c36%2FGroup_48096082.png&w=3840&q=75)
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Read about the intersection of CPG, DTC, and consumer behavior every Saturday with Leo. It may surprise you that Leo’s favorite day is actually… Monday.
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The Messy Middle
The word retention doesn’t sit quite right when we think about consumer behavior
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Loyalty
What we mean when we say “loyalty” can be too vague or misaligned with what’s needed
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Launch
Even in a world where acquisition was the main driver of their business, Bonobos made it easier for their customers to buy again.